E-commerce Platform Redesign
Complete redesign and optimization of a high-traffic e-commerce platform, focusing on performance, user experience, and conversion optimization.
Challenges
- Legacy codebase with technical debt
- Complex product catalog system
- Mobile performance issues
- High cart abandonment rate
Results
- Increased mobile conversion rate by 45%
- Reduced page load time from 4.2s to 1.8s
- Decreased cart abandonment rate by 33%
- Improved Core Web Vitals scores to 90+
Solution Approach
Technical Architecture
Implemented a modern microservices architecture with Next.js and headless CMS
- Server-side rendering for improved SEO
- API-first approach for better scalability
- Edge caching for faster global delivery
- Automated CI/CD pipeline
User Experience
Redesigned core user journeys with focus on simplicity and speed
- One-click checkout process
- Real-time inventory updates
- Personalized product recommendations
- Streamlined mobile navigation
Performance Optimization
Achieved significant performance improvements across all metrics
- Lazy loading and code splitting
- Image optimization pipeline
- Critical CSS extraction
- Service worker implementation
"The team's technical expertise and attention to detail transformed our platform. The results exceeded our expectations."